We all have an in-built ability to filter only the information we deem important at any given instant. So why would the team running a business be any different?
When an organisation sets out to deliver improved performance for the future, the key challenge is to ask the right question. Often a flagging set of numbers is pegged as a need for extra attention on the marketing approach, for stronger sales or a strategy refresh, but it is important to take stock through a needs assessment to ensure the right question is being asked.
The business won’t solve the problem until you’re asking the right question.
